In today’s Globe and Mail, Jeff Gray brings us farewell musings by the former City Budget Chief, ex-Councillor David Soknacki. It starts off with comments about the TTC’s unwillingness to market itself, but goes on to meatier issues of property development, splitting up the TTC and private sector involvement.
First off, a few comments about marketing. Many have written about the TTC’s lacklustre graphics and the fact that such hits as the subway station buttons and the Warm Soupy Butt subway map were not exactly a TTC invention. But pace my friends over at spacing, we are not going to solve the TTC’s problems with a trinkets for the tourists.
What the buttons and the TTC’s heavyhanded response to the anagram map show us is an organization that has no sense of humour, and certainly little pride in the system. Paranoia about copyright infringement takes priority over a celebration of a hilarious adaptation of the subway map. We see a hypersensitive organization that knows the days of sparkling clean stations and vehicles, of good service marvelled at by other cities, are decades in the past.
So what would our former Budget Chief do about this? Continue reading