The video advertising screens in our subway stations prompted robust debate when they were first proposed. Many felt they were the thin edge of an invasion of our commuting space by relentless video ads especially on the vehicles.
Those who supported the video screens argued that they were a huge improvement over the old “Metron” displays, and touted the wondrous things this new advertising medium would bring us. As we all know, the video screens were installed in many stations, and then everything stopped cold.
Where are the rest of the signs? If this was such an important, profitable project, why haven’t all of the Metron units been replaced, indeed, why hasn’t there been a proposal to increase the number of screens?
Many stations, notably Davisville at TTC Head Office, still have Metron units, some of which are operating with ancient news items or commercials, not to mention clocks that are on time give or take a few hours. These were supposed to be long gone, but they linger on.
One important function claimed for the screens was the ability to broadcast system status information. How can you do this when many stations don’t even have them, and those that do have only one on each platform, and none in other areas?
Could it be that the advertising market is only lucrative for busy, high-activity locations such as Bloor-Yonge Station?
Is this an example of the shortcoming of expecting the private sector to provide an important piece of infrastructure that should be everywhere, but which is only where they have a hope of making money?